Capture the Opportunity to Influence with Broadcast Attribution

Broadcast attribution helps marketers determine which tactics within broadcast media are contributing to sales or conversions. This unique to market offering is the only measurement solution that can provide this level of insight across these channels. Claritas’ VP of Partner Success, Caleb Mansfield, and Audacy’s SVP of Advertising and Audience Products, Kevin Greenwald, recently joined The Marketing Insider to discuss measuring the opportunity to influence with broadcast attribution.

Listen to the 25-minute episode to learn why Claritas and Audacy collaborated on this solution, how it differs from existing measurement tools, what role data science plays in broadcast attribution, and how it improves campaign optimization.