Resources

Leverage our thought leadership to help you drive more effective and efficient marketing ROI

Claritas’ ongoing dedication to being a thought leader is at the core of who we are. Whether you’re a client, a prospective partner or you have a focus in another niche in our industry, we’re focused on providing resources to help you navigate the most critical areas of the marketing industry.

Report: Clicks vs Bricks - The Challenges and Opportunities of Modern Retail
This report explores the respective advantages and challenges of both online and in-store retail shopping, the factors influencing consumer choices, and ways in which marketers can optimize for both.
The 2024 U.S. Hispanic Market Report
In celebration of Hispanic Heritage Month, and continuing our ongoing commitment to providing you with the most comprehensive insights into multicultural audiences, Claritas is thrilled to present to you our latest resource: The 2024 Hispanic Market Report.
The 2024 Internet Service Provider (ISP) Report
This report highlights the trends, audience behaviors and strategic opportunities essential for technology marketers' success in this highly competitive industry.
Guide To Retail Transformation Through AI
Introducing our eBook: "Navigating the Digital Frontier: A Guide To Retail Transformation Through AI." Discover the evolving retail landscape and Claritas' AI solutions for retail marketing. Plus, read real-world case studies from Shell, Kroger, and General Motors.
2024 Home Security System Report
With a variety of state-of-the-art security system offerings available, marketers must find effective ways to identify & engage their target audiences. This report explores the role of audience segmentation & multichannel strategies when marketing to the home security industry.
REPORT: The 2024 Smart Home Technology Report
The Smart Home Technology Report explores the indispensable role of audience segmentation and multichannel marketing strategies in promoting smart technology solutions.
eBook: 2024 State of the Travel Industry
This eBook looks at the state of Airlines, Hotels/Resorts and Cruise Lines through the lens of the three key elements of a successful multichannel campaign.
Understanding Hispanic Insurance Preferences: A Consumer Insights Report
The insurance industry generates hundreds of billions of dollars in yearly revenue in the U.S., but it is still a very competitive market. Unlock essential Insights around insurance products held by Hispanic households in Claritas' latest report!
The 2023 U.S. Hispanic Market Report
In celebration of Hispanic Heritage Month, and continuing our ongoing commitment to providing you with the most comprehensive insights into multicultural audiences, Claritas is thrilled to present to you our latest resource: The 2023 Hispanic Market Report.
The 2023 Insurance Report
The 2023 Insurance Report from Claritas provides an overview of the top challenges faced in the insurance industry and how intelligence-driven marketing insights can help solve them. The data presented is just a small sample of the full universe of insights we have available, but the 'pro tips' shared are ones you can seamlessly integrate into marketing campaigns today.
2023 Technology Report
The 2023 Technology Report takes a look at the evolution within this key market including trends in television viewing , the mobile phone market, and smart technologies - through the lens of income level, age category and even cultural differences.
The 2023 Asian American Market Report
Claritas' Asian American Market Report—a comprehensive resource with quantitative and qualitative data, and actionable statistics, helps marketers to shape and refine their Asian marketing strategy and understanding of the Asian consumer market to tailor messaging and promotions specific to the wants and needs of the Asian consumer.
Millennials vs Boomers Retail Report
In this report, we’ll dive deep into the consumer motivations, interests, preferences, and attitudes that US Millennial and Boomer generations have toward retail shopping, as well as key actions to take.
The 2022 Asian American Retail Report
Leveraging insights from Claritas' Asian American Retail Report to better identify, understand and engage Asian American consumers by knowing their preferences and attitudes toward retail shopping and much more.
The 2022 Black Consumer Tech Report
This report provides an in-depth quantitative and qualitative data review of technology behaviors for the U.S. Black population. In summation, this report will give you the understanding needed to genuinely engage this valuable population segment and feel more secure in developing marketing strategies that will help your business gain their share of this large, fast-growing, and influential market.
The 2021 US Hispanic Market Report
In Claritas' 2021 US Hispanic Market Report, we provide unique data, analytics and actionable industry insights that will help you effectively engage the fast-growing Hispanic population, now and into the near future. Get actionable insights into their behaviors, preferences, spending habits & more.
Why It Pays To Segment Your Audience
In this new eBook, we show you how the right segmentation strategy can lead to an accurate and scalable way to identify your best customers and prospects and deliver multichannel campaigns where and when it can be most influential in driving conversions.
The 2021 Black Consumer Market Report
In this report, Claritas examines the demographics and consumer spending behaviors of Black households in the U.S., through the lens of Claritas' Multicultural data, Claritas Consumer Spending Dynamix (CSDx), Claritas Financial Track data and Nielsen® Scarborough survey data that has been enriched with Claritas CultureCodes®.
Industry Trends in Streaming Audio & Podcast Performance
National and local advertisers are increasingly turning to streaming audio and podcasts to convert website visitors into customers; how about you? Though there's no "one size fits all" approach to campaign measurement, there are best practices to configure your campaigns and attribution tools to deliver the insights your brand needs.
Ten Tips for Acquisition Email Success
Learn how Claritas has been able to deliver acquisition email success for over 300 clients, achieving open and click through rates higher than industry averages.
The 2020 Hispanic Market Report
In celebration of Hispanic Heritage Month, Claritas wanted to give you complete access to our 2020 Hispanic Market Report. In 22 pages, you'll get actionable insights on the overall U.S. Hispanic market.
Industry Benchmarks & How to Accurately Determine the Incremental Lift of Podcast Advertising
Does it pay off to invest in a podcast marketing campaign? Claritas analyzed the results of over 158 podcast campaigns in multiple industries and found lift significantly exceeding those of other channels.
Is Your Marketing Investment Really Paying Off?: Here’s How To Find Out
This report provides detailed insight into “best practices” that allow marketers to more accurately analyze the effectiveness of their multichannel marketing campaigns.
Leveraging Identity Graph Intelligence to Find and Reach Your Best Customers
Learn how to conquer today’s biggest marketing challenge—measuring true ROI and justifying marketing spend.
2020 African American Report
Get in-depth data on African American consumers in the U.S. today, including their demographics, economics, media behaviors and spending within key categories!

Upcoming Events

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Marketecture Live

March 17 in New York City, New York

Meet Claritas at Marketecture Live Conference.

Request a meeting with one of our experts by emailing tradeshows@claritas.com

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SHOPTALK 2025

March 25-27 in Chicago, Illinois

Meet Claritas at SHOPTALK. SHOPTALK is a major retail and e-commerce conference that brings together industry leaders, brands, startups, and tech companies to discuss trends, innovations, and the future of shopping. The event covers topics like AI in retail, consumer behavior, digital transformation, and omnichannel strategies.

Request a meeting with one of our experts by emailing tradeshows@claritas.com

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Evolutions by PODCAST MOVEMENT

March 31 – April 3 in Chicago, Illinois

Meet Claritas at Evolutions by PODCAST MOVEMENT. Podcast Movement events bring together and educate thousands of podcasters and podcast industry professionals to grow their shows, the podcast community, and the podcast industry.The topics at Evolutions all focus on the latest research, tools, technology, and cutting-edge information that podcasters and professionals need to stay at the top of their game.

Request a meeting with one of our experts by emailing tradeshows@claritas.com

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NAB SHOW

April 5-9 in Las Vegas, Nevada

NAB Show is the premier destination for leaders in the media and entertainment industries. It convenes decision-makers from around the globe, offering valuable insights, cutting-edge tools, and innovative technologies that enable storytelling at scale.

Request a meeting with one of our experts by emailing tradeshows@claritas.com

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The Financial Brand Forum

April 14-16 in Las Vegas, Nevada

NAB Show is the premier destination for leaders in the media and entertainment industries. It convenes decision-makers from around the globe, offering valuable insights, cutting-edge tools, and innovative technologies that enable storytelling at scale.

Request a meeting with one of our experts by emailing tradeshows@claritas.com

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MMA Possible 2025

April 28-30 in Miami, Florida

Meet Claritas at MMA Possible 2025.

Request a meeting with one of our experts by emailing tradeshows@claritas.com

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Global Retail Marketing Association (GRMA)

May 7-9 in Clearwater Beach, Florida

Meet Claritas at GRMA 2025. The Global Retail Marketing Association (GRMA) is a C-level leadership community focused on preparing customer-centric leaders and companies for a fast-approaching future through inspiration, education, and peer exchange year-round.

Request a meeting with one of our experts by emailing tradeshows@claritas.com

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ICSC 2025

May 18-20 in Las Vegas, Nevada

Meet Claritas at ICSC.

Request a meeting with one of our experts by emailing tradeshows@claritas.com

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The Podcast Show London 2025

May 21-22 in BDC, Islington

The Podcast Show is the biggest international celebration of the podcasting industry, with visitors from over 40 countries descending on London.

Request a meeting with one of our experts by emailing tradeshows@claritas.com

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StreamTV SHOW

June 11-13 in Denver, Colorado

StreamTV is the ultimate gathering for everyone in the streaming television world, from top executives to content directors and marketing visionaries. Join us for a premier experience to dive deep into industry insights, uncover the hottest trends, and network with the who’s who of streaming.

Request a meeting with one of our experts by emailing tradeshows@claritas.com

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Cannes Lions

June 16-20 in Cannes, France

At Cannes Lions, the advertising and communications industry meets to see the world’s best work. It’s where insights from iconic thought leaders, ideas from innovative companies, and inspiration from every corner of the creative marketing community come together.

Request a meeting with one of our experts by emailing tradeshows@claritas.com

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MMA CMO & CEO Summit

July 20-22 in Napa, California

Meet Claritas at the MMA CMO & CEO Summit.

Request a meeting with one of our experts by emailing tradeshows@claritas.com

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National Content & Technology Cooperative (NCTC)

August 10-13 in Salt Lake City, Utah

Meet Claritas at NCTC.

Request a meeting with one of our experts by emailing tradeshows@claritas.com

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Podcast Movement

August 18-21 in Dallas, Texas

For more than a decade, the goal of Podcast Movement has been to bring together and educate active and aspiring podcasters, and industry professionals, to grow the podcast community and industry as a whole.

Request a meeting with one of our experts by emailing tradeshows@claritas.com

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2025 ANA Masters of Marketing Conference

October 21-24 in Orlando, Florida

Meet Claritas at ANA Master Confrence.

Request a meeting with one of our experts by emailing tradeshows@claritas.com

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